Reason No. 4: Blog websites are social media marketing friendly

Olden days marketing -- local, succinct, colorful, and neon

If you're a small business owner or local non-profit, one of the most effective and economical ways to reach out to your community is by establishing a blog website (see Reasons No. 1-3). Once you start blogging, it's easy to disseminate your posts through social media outlets like Facebook, Twitter, LinkedIn, and Google+.

Blogger is my preferred blog website platform. At the bottom of every post is a series of little buttons (see the bottom of this post). Once I publish a post, I can click on the icon for the social media outlet(s) of my choice, and, voilà! I've connected with my community. Blogger interfaces automatically with Facebook, Twitter, LinkedIn, and Google+ so don't have to go to each account, log in, and send out a message that I've just posted something on my blog website. You can't do that with a traditional website!

Not sure about the importance of social media marketing and the role it plays in today's business world? Here are some quick facts gleaned from the 2012 Social Media Marketing Report:

• 54% of small business owners strongly agree that social media is important for their business
• 56% of people using social media 6-10 hours per week were able to grow their business partnerships
• 85% of all businesses that have developed a social media marketing strategy have reported increased exposure for their businesses
• 57% of small business owners using social media reported a reduction in their marketing costs
• 65% of businesses using social media for at least one year found it helped in acquiring a loyal fan base
• 43% of people aged 20-29 and 35% of people aged 30-39 spend more than 11 hours each week using social media
• Since 2011, the top social media tools have remained the same: Facebook (92%), Twitter (82%), LinkedIn (73%), and YouTube (57%)

If you're a small business owner or a local non-profit, I'm fairly confident you don't have an in-house marketing department to help you develop and maintain your marketing platform. 

For a reasonable fee, I can help you set up your blog website and all your social media accounts, and teach you how to use them effectively.

Contact me today, and let's get started!